For the launch of our new product, I art directed a campaign that embodied the world of skating, surfing, and—most importantly—just havin’ fun. To stay true to Sun Bum's laid-back, vibrant spirit, I curated a mix of props from Facebook Marketplace, eBay, and local vintage shops, each chosen to reflect the brand's core identity. I carefully crafted each scene to ensure the colors aligned seamlessly with Sun Bum’s signature palette, creating a cohesive and visually striking look that brought the brand’s carefree, sun-soaked vibe to life.
Sun Bum Daily
These photos became the cornerstone of an entire marketing campaign, stretching across multiple platforms and mediums—not just limited to events, but also OOH (out of home) advertising, zines, billboards, and more. Each image played a key role in bringing the vibrant, fun-filled spirit of Sun Bum to life in a way that was consistent and visually captivating across all touchpoints
360 Campaign
I created social animations that teased the campaign launch, staying true to the brand while offering a unique twist tailored specifically for the social media audience.
